Farmers Market

MB10K Spotlight: Mike Ward

Meet Mike Ward

Mike Boston.jpg

Mike Ward is a South Bay local and owns the Village Runner stores in Manhattan and Redondo Beach. We are privileged to have Village Runner as one of our race sponsors. The Village Runner, Manhattan Beach provides sponsorship by distributing bib numbers, graciously providing us a place for in-store registration, and providing food at the Expo.  It would be difficult to put on this event without them.

Our Q & A With Mike

You were a star track and cross country runner in high school and college. Give us a little background about your personal running career.

I ran cross country and track at West Torrance High school.  I also played soccer for West.  I always felt that the cross country, soccer and track combination always worked out very well for me.  In other words, “Cross country got me in great shape for soccer and soccer kept me in good shape for track.”  I was an 800 meter runner in track which I feel is a great event for soccer players (and basketball players).

After West High, I attended El Camino.  I also ran cross country and track there.  Our cross country team was very good my freshman year and I had a great time, but I must admit that my true passion was running the 1,500 meters on the track.  I really looked forward to track workouts (the more challenging the better).  I ran a 3:52 and came in 5th in the State. I got injured in the summer of 1989, so I took a break during the 1989-1990 season.  I came back to run in 1990 and 1991 but never got close to the times that I ran my freshman year.  In hindsight, it probably wasn’t wise to gain 30 lbs.!!  

You have 2 Village Runner locations, tell us how you got your start in the running business.  

I started working at the Village Runner in 1989.  By 1992, the owner decided that she was ready to sell the store.  Although, I was only 23 at the time, I expressed interest in buying the store and we began to have a conversation.  By August of 1992, I was able to borrow enough cash from family and friends to purchase the store.  I often tell people that I went from working at the Village Runner for $8 an hour as an employee on July 31st, 1992 to owning the Village Runner and paying myself about $3 an hour on August 1st, 1992.

Over the years you have donated over $200,000 to various South Bay causes through proceeds from your races. Why is it so important for you to give back to the community in this way?

I think that part of the reason the South Bay is such a great place to live is because of the great support that all of the local businesses do to enhance the local schools and other local non-profits in the area.  I’m grateful to have the opportunity to give back to the community that has given so much to me and my family.    

This year you are generously giving money towards Mira Costa High School’s running programs with our upcoming Bib Promotion - when people purchase a $140 Village Runner gift certificate, $40 will go to Mira Costa. How do you hope that money will benefit their programs?  

I think that running is a great sport/activity.  I’ve seen people throughout the years that have had life altering experiences because of running.  I think that supporting local running programs such as Mira Costa gives them a better opportunity to touch the lives of more students in a positive way.

How did you first get involved with the Manhattan Beach 10K?  

I opened up my current location in Manhattan Beach in 2004.  With some help from Scott Guerrero, we started hosting the packet pick-up for the race in 2005 or 2006.  Since that time, we’ve had a great relationship with the MB10K.  I am proud to be associated with such a great community event that is enjoyed by thousands of Manhattan Beach residents every year.

Have you ever run the MB10K yourself?  

I have run the MB10K a few times.

If so, what do you love most about the race?  

I love the great sense of community and the positive energy that surrounds you as you run in the MB10K.  Also, although the course is somewhat of a challenge, it’s always fun to run through downtown MB and I love the last mile of running with a beautiful ocean view.

The running industry has seen it’s ups and downs over the past few years, what is your secret to success with your popular stores and races?  

Support from the local community is the reason that the Village Runner stores and events have succeeded and it is greatly appreciated.  I also give a ton of credit to my staff for offering knowledgeable, friendly service throughout the years.

Please Note!

Online Registration for the MB10K is going on NOW at and ends October 2, 2017.

In-store Registration is now open at Village Runner, Manhattan Beach and ends October 6th at 7 pm.


  • $30 Youth (14 & under)

  • $35 Adults


  • 1840 N. Sepulveda Blvd

  • Manhattan Beach, CA 90266


  • Monday-Saturday 10 a.m. to 7 p.m.

  • Sunday 11 a.m. to 6 p.m.

Join Us Tomorrow!


We will have a booth at the Manhattan Beach Farmer’s Market tomorrow, September 12, 2017! Stop by and say hello and check out what we have going on:

  • Race poster with the history of our 10K t-shirt artwork
  • Buttons and pins with our 1978 retro running man*
  • Stickers*
  • $3 online registration discount coupons*
  • Show up in an MB10K race finisher tee from the past & let us post a photo on social media to earn goodies*!

*Limited quantities, while supplies last.  

Let’s get social!

Please follow us on Instagram, Facebook and Twitter for all the latest news, updates, training tips, sponsors, volunteer opportunities & information about our awesome race and our beautiful hometown.

Share with your friends on social media that you have registered for the race and invite them to run or walk with you.

Anytime you post about the race, use our hashtags:

  • #mb10k
  • #thisis40

Image Credit:  Mike Ward & Manhattan Beach Farmer’s Market



We'll see you at the starting line!

Sign up below and we'll send you valuable information about the Manhattan Beach 10K Run.

Upcoming Events To Check Out


Come Say Hi At The Farmers Market

The #MB10K is going to be at the Manhattan Beach Farmers Market on Tuesday, September 6, 2016! We will have a booth with some exciting giveaways! While you are there, take a stroll around the vendor booths to check out all the local summer produce, seafood and artisan hot and prepared food.

#MB10K Giveaways

  • Stickers
  • Buttons
  • Discount code for online registration (can only use on 9.6.16)

How To Get The Goods

  • If you come wearing an MB10K t-shirt you can choose any 1 of the 3 giveaways!
  • If you follow us on Facebook - Manhattan Beach 10K Run, Instagram - @mb10krun or Twitter - @mbeach10k you can choose a sticker or button!
  • If you post on Facebook, Instagram, or Twitter about the race while AT the booth you can receive a discount code for online registration (can only use on 9.6.16)


Tuesday 11:00 a.m. - 4 p.m.


13th Street between Morningside Drive and Valley/Ardmore


Metered parking is available in the underground Metlox parking lot.

We look forward to seeing you there! Make sure to stop by early before all the goodies are gone. For more details about the Manhattan Beach Farmers Market, visit their website here.


Need A Training Run?

Join the LA Kings and Daryl Evans at the Annual LA Kings 5K Run / Walk benefiting the Hydrocephalus Association on Saturday, September 17! We believe this is a great training race to prep yourself for the #mb10k and an awesome charity event. It takes place in Redondo Beach, starting in the Riviera Village near Village Runner.

Vendor Village

Bring the family and stop by the booths after the race for all kinds of fun activities. They will have hockey games, raffles, Bailey (the LA Kings mascot) will be there, members of the Ice Crew and some LA Kings players will be there as well!

For More Information & Online Race Registration


Prices increase on 9.1.16


Early Registration For The MB10K

Pricing now - September 19th:

  • Register online at

  • $30 Youth (under 15 years old)

  • $35 Adults

Please Note!

Registration in-store at Village Runner, Manhattan Beach opens September 1st and closes September 30th . Online registration at will close on September 26th.


Image Credits: Manhattan Beach Farmers Market & LA Kings



Sign up below and we'll send you valuable information about the Manhattan Beach 10K Run.